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Goa Cashew Fest 2026 Champions Drive Safe Road Safety Campaign
Panaji's most anticipated agricultural celebration is back — and this year, it comes with a road safety mission at its core. The fourth edition of the Goa Cashew Fest 2026, scheduled from April 10 to 12 in Panaji, will not only celebrate Goa's rich cashew and feni heritage but will also serve as a powerful platform for the Drive Safe Goa campaign — an initiative aimed at tackling the alarming rise in road accidents across the state. Organised by the Goa Forest Development Cor
Pramod Badiger
2 days ago5 min read


Diageo India Drives Road Safety Study in Bengaluru
Bengaluru's roads are under mounting pressure — and a new, science-based initiative from Diageo India is working to change that. Diageo India, in collaboration with the Institute of Road Traffic Education (IRTE) and the Bengaluru Traffic Police, has undertaken a comprehensive road safety and traffic engineering study aimed at improving safety and traffic efficiency at key intersections across the city. The initiative, implemented as part of Diageo India's Corporate Social Res
Pramod Badiger
2 days ago5 min read


SIAM Principals Meet 2026 Bridges Road Safety and Education
More than 400 school principals from across Delhi-NCR gathered in New Delhi on March 31, 2026, for the Annual Principals' Meet 2026 — a high-impact forum organised by the Society of Indian Automobile Manufacturers (SIAM) in association with Delhi Traffic Police, Yamaha Motor India Pvt. Ltd., and Hindustan Times. United under the theme "Bridging the Gap: Connecting Road Awareness with Education," the meet brought school leaders, industry representatives, and traffic authoritie
Pramod Badiger
5 days ago5 min read


Reckless Driving for Social Media Puts India Roads at Risk
India's roads are being turned into film sets — and the consequences are fatal. From Delhi drivers executing high-speed lane-swerving stunts for viral videos, to a Maharashtra biker who died attempting a "no-hands" reel on a highway, to luxury car convoys blocking arterial roads for cinematic shots, a deeply troubling pattern has taken hold across the country. These are not isolated incidents of youthful carelessness — they are symptoms of a normalised, algorithmic-driven cul
Pramod Badiger
Mar 266 min read


WIAA and FIA Join Forces to Strengthen Road Safety in India
India records the highest number of road fatalities in the world — a crisis that demands not incremental adjustments but fundamental, systemic change across education, infrastructure, and policy. The Western India Automobile Association (WIAA), in collaboration with the Fédération Internationale de l'Automobile (FIA), has taken up exactly that challenge, deploying a comprehensive, multi-pronged road safety strategy that is already producing measurable results on the ground. L
Pramod Badiger
Mar 266 min read


Telangana Makes Online Road Safety Test Mandatory for Drivers
Every year, approximately 7,500 people lose their lives on Telangana's roads — and nearly 23,000 more are left with injuries that change their lives forever. Against this backdrop of preventable tragedy, the Telangana Transport Department has announced a landmark reform to the state's driving licence process: a mandatory online Road Safety Awareness Module Test that all applicants must complete before they can even apply for a learner's licence. The initiative, expected to ro
Pramod Badiger
Mar 255 min read


MoRTH Road Safety Conclave 2026 Puts Youth Front and Centre
Road safety in India found its most unlikely champions at the Road Safety Conclave 2026 in New Delhi — not seasoned policymakers or traffic engineers, but thousands of school students who filled the room with a energy and purpose that no government circular could manufacture. Organised by the Ministry of Road Transport and Highways, the conclave brought together policymakers, educators, students, and civil society in a deliberate push to move India's road safety conversation
Pramod Badiger
Mar 254 min read


NHAI Deploys AI Dashcams to Boost Road Safety on Highways
India's national highway network is on the cusp of a transformative upgrade in road safety and maintenance monitoring. The National Highways Authority of India (NHAI) has announced the deployment of an advanced AI-powered Dashcam Analytics Services (DAS) system across approximately 40,000 kilometres of the national highway network — a landmark initiative that leverages Artificial Intelligence and Machine Learning to bring data-driven, real-time oversight to the operations and
Pramod Badiger
Mar 234 min read


Schools Take Centre Stage at Road Safety Conclave 2026
When nearly 4,000 students and 500 teachers from 100 schools gathered at Vivekanand School in Anand Vihar, Delhi, for the Road Safety Conclave 2026, it was clear that something larger than a seminar was taking shape. Organised by the Ministry of Road Transport and Highways, the conclave was designed not as a one-day event but as the launchpad for a nationwide school-based road safety movement — one rooted in the belief that lasting change begins in the classroom, and that Ind
Pramod Badiger
Mar 234 min read


ET Edge Summit 2026 Targets India Road Safety Solutions
India's road safety crisis demands more than awareness campaigns and policy circulars — it demands a room where the right people sit together, speak honestly, and commit to change. That is precisely what the ET Edge India Road Safety and Smart Mobility Summit 2026 is designed to be. Converging in Bengaluru, the summit brings policymakers, industry leaders, and technology innovators onto a single platform with one unambiguous mandate: to move beyond dialogue and deliver a coll
Pramod Badiger
Mar 205 min read


IIT Madras CoERS Trains Youth Road Safety Volunteers Nationwide
India's road safety mission has found a new force in its youth. The Centre of Excellence for Road Safety (CoERS) at IIT Madras, operating under the Ministry of Road Transport and Highways, concluded its first-ever physical Sadak Suraksha Mitra training workshop at Faridabad from March 16 to 18, 2026 — a three-day programme that transformed 53 ordinary citizens from 5 states and 13 districts into trained, community-embedded road safety volunteers, ready to take the fight again
Pramod Badiger
Mar 195 min read


UNICEF Pilots Road Safety Programme for Mumbai School Children
In a landmark first for Mumbai, UNICEF and the Centre for Advocacy and Research (CACR) have jointly implemented a year-long pilot project titled "Strengthening Road Safety for Children and Adolescents" across schools in BMC's K-East Ward, Andheri. Running from February 2025 to March 2026, the initiative set out to address the deeply inadequate road safety conditions surrounding Mumbai's municipal schools — equipping teachers, students, and communities with the knowledge, tool
Pramod Badiger
Mar 164 min read


Ducati India Promotes Road Safety Among Pune Youth
Ducati India, one of the world's most iconic motorcycle brands, visited the Wadgaonsheri Lighthouse centre in Pune as part of a meaningful corporate social responsibility initiative that combined road safety awareness with career guidance for underprivileged youth. The visit, facilitated by the Rotary Club of Pune Riverside, brought together Ducati India's team and the Lighthouse Communities Foundation in a powerful demonstration of how the private sector can bridge the gap b
Pramod Badiger
Mar 124 min read


ARAI Launches ADAS Test City for India Road Safety
The Automotive Research Association of India (ARAI) has formally commissioned the nation's first dedicated Advanced Driver Assistance Systems Test City near Pune, marking a significant institutional milestone in India's road safety framework. Established in response to the country's persistently high road fatality rate — which stands at over 1.5 lakh deaths annually — the facility has been developed with the express mandate of validating and calibrating ADAS technologies agai
Pramod Badiger
Mar 125 min read


NHAI Signs MoU to Boost Road Safety on National Highways
The National Highways Authority of India (NHAI), through its subsidiary Indian Highways Management Company Limited (IHMCL), has signed a landmark Memorandum of Understanding with five leading commercial vehicle aggregator platforms, marking a significant leap forward in the use of technology for highway safety, driver engagement, and operational efficiency. The MoU was signed at the NHAI Headquarters in New Delhi in the presence of Shri Santosh Kumar Yadav, Chairman, NHAI, an
Pramod Badiger
Mar 115 min read


India Road Safety Crisis Demands Engineering Solutions Now
Every year, hundreds of thousands of lives are lost on Indian roads — not because of reckless drivers alone, but because of roads that were never designed to be safe. A landmark joint report by the Ministry of Road Transport and Highways and the SaveLIFE Foundation has brought this uncomfortable truth into sharp focus, revealing that India's road safety crisis runs far deeper than behavioural lapses and traffic violations. With nearly 3.5 lakh fatalities recorded in 2023–24,
Pramod Badiger
Mar 105 min read


Govt Strengthens Road Safety With New Maintenance Guidelines
In a significant policy step toward safer and more durable road infrastructure, the state government has issued a comprehensive set of guidelines for the maintenance of state highways, major district roads, and other district roads. The initiative, rolled out by the Public Works Department (PWD), is aimed at providing safe, sustainable, and efficient connectivity for people and goods while improving the overall quality and longevity of the state's road network — particularly
Pramod Badiger
Mar 105 min read


Delhi Traffic Police Celebrates Women's Day With Road Safety
The Traffic Training Park at Baba Kharak Singh Marg, New Delhi, came alive on International Women's Day as Delhi Traffic Police, Suzuki Motorcycle India Pvt. Ltd., and the Value Life Foundation joined forces to place road safety at the heart of the day's celebrations. What unfolded was not a conventional awareness drive, but a purposefully designed experience that brought together 150 women — police personnel, college students, and educators — to engage with road safety in a
Pramod Badiger
Mar 94 min read


NLC India Celebrates National Road Safety Month
In a resolute demonstration of its institutional safety mandate, NLC India Limited convened a formal observance of National Safety Month 2026 at its Corporate Office on March 7. The event brought the organisation's leadership and workforce together under a single, unified purpose — to place road safety, occupational health, and environmental protection at the centre of NLC India's operational philosophy, reinforcing that these are not peripheral concerns but foundational resp
Pramod Badiger
Mar 94 min read


Rosmerta Takes Road Safety Mission to Classrooms
At the 3rd Edition of the CII National Conclave on Road Safety held at the India Habitat Centre, New Delhi, Rosmerta Technologies Limited formally unveiled "The Curious Bunch" — a road safety-focused comic book developed specifically for children. The launch marks a deliberate policy-driven step by the company to extend its road safety mandate beyond technology and compliance systems, directing institutional focus toward early childhood education as a foundational pillar of a
Pramod Badiger
Mar 64 min read
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